Guides for founders
How to launch, where to get your first users and how to make a paid spot pay for itself.
What does outbid mean? Meaning, examples and 'you've been outbid'
A plain-English guide to the word outbid: its meaning, forms and synonyms, how it differs from overbid, and what to do when an auction tells you that you have been outbid.
7 min readPay-to-rank leaderboards explained: how attention markets work
From The Million Dollar Homepage to modern startup boards: the mechanics, psychology and honest economics of buying a public rank.
8 min readWhere to launch your startup: launch platforms compared
Product Hunt, Show HN, subreddits, smaller launch sites, newsletters and paid boards: what each is good for, what it costs in money and effort, and how to sequence them.
9 min readHow to get your first 100 customers for a SaaS or app
The first 100 customers rarely come from one channel. Here is a step-by-step playbook that combines direct outreach, communities, launches and small, measured tests.
8 min readHow to make a paid leaderboard spot pay for itself
A paid rank is only worth what it brings back. How to pick a board, time it, write the one-liner, match your landing page, track results and decide when to defend.
7 min readDo paid listings help SEO? Sponsored links explained honestly
Paid listings will not pass ranking credit, and they should not. Here is what sponsored links are, what Google expects, and what value a paid listing can still bring.
6 min read